Lighting is Crucial for a Car Dealership
The business and success of a car dealership practically rely on sight alone. Many shoppers will see a car they like before learning anything about its features or details. A car dealership must light their lots and cars effectively to grab a customer’s attention. Good lighting will highlight your best products. Shoppers will want to look at the vehicle that looks most attractive. Without the proper lighting, you may not make a sale because your product may go unnoticed.
How Lighting Affects Customer Experiences and Sales
Positively
With good lighting, your customers are bound to have a good experience. Good lighting creates a more appealing atmosphere and makes cars feel more accessible. Shoppers can enjoy the many things your dealership has to offer. Your sales should also see an increase with proper lighting. Good lighting can catch the attention of those driving by and attract more customers.
Negatively
Bad lighting, however, can harm your sales and customer experience. Dim lighting will make it challenging to see relevant sales and popular vehicles. On the other hand, lights not positioned properly can create glares that impede shoppers’ view of your product. Bad lighting can cause a decrease in sales, as well. If there are two car dealerships and one is brighter than the other, most individuals will visit the brighter option, causing you to lose business.
Five Mistakes Car Dealerships Make
1. Not Enough Lighting
When there is not enough lighting around your car dealership, customers will spend less time there. Lights should cover every inch of your business. Selling cars begins with a well-lit display. A good rule of thumb to follow is finding lights with a CRI (Color Rendering Index) above 90. A high CRI will make your vehicles appear more vibrant. Draw your customers in and use good lighting to keep their attention. Also, having a well-lit area can portray feelings of security and cleanliness. There should be a balance of professionalism and attraction within a car dealership. Customers want to feel safe and wowed by your products.
2. Inefficient Task Lighting
Another mistake car dealerships make is not providing efficient task lighting for their employees, shoppers, and technicians. Task lighting provides illumination to execute vital duties. For example, task lighting is required to complete the proper paperwork and administrative duties. Mechanics and technicians also need adequate task lighting. By providing your employees with good lighting, you will see an increase in productivity and success. Shoppers that have a good experience with your maintenance team are more likely to return with their future business!
3. Not Implementing Accent Lighting
Accent lighting can make or break a car sale. When implemented properly, accent lighting can guide customers around your dealership. This extra lighting is intended to highlight important areas and products of your business. With good accent lighting, your shoppers will take in the most noteworthy aspects of a car dealership. While ambient lighting provides your business’s mood and overall atmosphere, accent lighting is meant to draw an individual’s attention to a specific region. Good accent lighting will highlight your focal points and dramatize various areas.
4. Paying Too Much Money
Paying too much money for a lighting system is also a common mistake that car dealerships make regularly. There are many reasons why a car dealership may overspend on its lights. If you are not using energy-efficient bulbs, you may see a spike in electricity. Many car dealerships have made the switch to LEDs because of this. Not only does LEDs reduce your bill, but it also reduces maintenance and installation fees. Another way that you may be paying too much is through superfluous lighting. A popular way to avoid excess lighting is through motion sensors and adjustable controls. Programming lights to dim or turn off at various times can save your car dealership a substantial amount of money. Motion sensors also allow you to save energy and money.
5. Not Talking to a Licensed Professional
Lighting a car dealership can be demanding and confusing. It is best to rely on someone who has the experience and knowledge of lighting. A licensed professional can help you avoid any major lighting mistakes. GCE National has helped many business owners choose the proper lights for their industry. With assistance from a GCE National professional, you can see immediate results!
