When you walk into a hotel, your eyes are immediately drawn to the reception desk. Do you wonder why that is? Hotels use lights to help customers navigate their way throughout the hotel by using accent lighting, lit signs, and other clever light tricks.
Lights are not only responsible for what a customer observes but also for what a customer feels. Different lights elicit different emotions from people. The success of a hotel hinges on the experience; therefore, hotels should use lights to impact customers positively.
Keep reading to find out how lighting influences customers and how GCE National can help your hotel succeed!
Hotels’ Successes Hinge on Customer Experience
If a hotel can provide a single successful trip for their customer, that customer is more likely to return. A hotel needs to provide a pleasing experience for its customers. Happy customers can draw in more business for a hotel through online reviews and word of mouth.
Owning a hotel can be an extremely competitive business. That is why you must make the entire experience enjoyable. A hotel should focus on many things; two of the most crucial things are mood and professionalism.
Setting the mood can provide the true feeling of a home away from home. To create this atmosphere, hotels can use lighting to set the ambiance throughout the hotel. A hotel should feel welcoming, charming, sophisticated, and professional.
Not only should a hotel set the mood, but it should also appear professional to its guests. An unprofessional hotel will not have directional lighting, high-quality lights, or cleanliness. Hotels can use their lighting to create a more professional environment.
Lighting Has a Massive Effect on Customer Experience
Lighting plays a significant role in the customer experience. The experience should be both functional and enjoyable for them. Lighting provides the necessary assistance to customers’ needs and emotions.
Customers’ Needs
Essential lighting can provide several benefits to hotel guests. It is ideal to light up vital areas, such as the reception desk, concierge, help desk, restaurant, signs, and other areas. By using good lighting around these areas, hotel guests can easily navigate the hotel; this appears less confusing and more professional. General lighting is a must for navigation and direction.
Outdoor visibility is also crucial to the customers’ experience. Having well-lit signage can appear inviting to customers. Once at the hotel, parking lots and sidewalks should be illuminated. Hotel guests will feel much safer if they feel that they can see more. Outdoor lighting can also provide security guards with a better visual of the area.
Having good lighting indoors and outdoors can result in fewer accidents. If hotel guests can properly see, they are less likely to trip, fall, or get hurt. Good lighting is an asset to a hotel in cases such as these.
Customer’s Emotions
Task lighting for areas within the hotel room can have a massive effect on the customer’s experience. Task lighting can include the following: bathroom lights, closet lights, reading lamps, vanity lights, and others. Good task lighting allows customers to accomplish the things that they need to complete.
By implementing high-quality reading lights, hotel guests can relax and take it easy. This will ultimately improve their mood. In addition to task lighting, lighting color can also affect a guest’s emotions and experience.
Some lights emit more blue light than other lights. Blue light is a very energizing light. This light decreases melatonin production and keeps the mind awake for longer. Hotels can implement red or warmer lighting to create a more relaxing and cozy environment. A homier atmosphere will ease the guests and ensure that they receive sound sleep.
How Lighting Affects Hotel Goers
Lighting affects hotel goers in both positive and negative ways. The lights must be exceptional to help hotel guests have a positive experience.
Bad Lighting
Bad lighting can ruin the ambiance of the hotel. Bad lighting can mean choosing the wrong color lights, not maximizing the lighting’s effect, and doing your hotel a disservice.
Choosing blue task lighting for your hotel restaurant or bar can make the atmosphere more clinical. It is pertinent to choose the correct light color. The lights can enhance the food and allure the customer.
Likewise, conference rooms should not overtly have yellow lights. A conference room is typically for creativity, engagement, and participation. Warmer lights may hinder the participants’ ability to partake in conversation and brainstorming.
Bad lighting can do a disservice to your hotel. For example, it is best to maximize the position and tone of the lights. By using certain lights, you can make a room appear larger than it is. You can also use lights to highlight art pieces, statutes, and sculptures so that customers will feel that they are in a more sophisticated area.
Good Lighting
Good lighting can make a hotel guest feel at home. The idea of a hotel is to provide a temporary home to travelers and visitors. Choosing the lights can affect how a customer feels. Good lighting should also make a customer feel safe and protected.
It is vital to consider the atmosphere and ambiance of the room before choosing the lights. For example, a bedside table should be a warmer tone. Warm lights contribute to a cozier and more welcoming environment.
Brighter lights should be used for utility, exciting areas, and security reasons. Lights that have cool tones can often lead to feelings of excitement and engagement. Using engaging lights in gyms and swimming pools can entice hotel guests to participate in the hotel amenities.
How can you guarantee that your hotel lighting positively affects its hotel goers?
GCE National has hotel lighting experts on standby for you! Want to learn which lights can enhance your guests’ experience? Call GCE National to talk to a professional that can help you today!
